How to start a
Chinese Food Business
Chinese
food business is a very popular in India and recent years have seen the arrival
of restaurants offering regional food such as Big Wong , Dim Sums etc.
When
you plan your new business it's very important to research your market - how
much demand there is and how well that demand is already being met.
Check the Demand of Chinese food in
your area and nearby locality
You'll
want to confirm that there's enough demand in your area for the Chinese
restaurant you're planning. First of all, it makes sense to check out the
competition. Count how may existing eating places there are already in the
locality. See how many Chinese restaurants and how many offer different types
of cuisine are. Sample the food on different nights of the week in different
restaurants to get a feel for how busy you are likely to be.
Potential
customer living and working in the area. For example, if you plan to attract
businesspeople for the lunch time trade is there plenty of workplaces locally.
Although you are likely to have many customers in the evenings who will arrive
on foot, you will also hope to attract people from a distance.
Competitors
You'll
want to make sure that enough customers will choose your restaurant rather than
other eating places. Check out your competitors to see:
- what type of food and drink they offer
- whether they change the menu frequently
to take advantage of seasonal produce
- what prices they charge
- whether they offer a take-away service
- do they participate in an online
ordering service like Just Eat or Deliveroo
-- what are their opening hours
- what type of customer they attract
-- how the premises are decorated
- what ambience the restaurant achieves
- whether service is quick and
professional
This
might immediately show you that there is a gap in the market for a certain type
of Chinese restaurant - for example, offering a more informal, relaxed
atmosphere, which is particularly popular with younger diners. Be wary about
competing mainly on price - it is difficult to offer the high quality service
demanded by customers today if you are operating on very low margins.
Find
out what people want It
can be a good idea if possible to talk to people in your area about your
proposals. Ask them:
Choose dishes they would like you
to offer
take-away
or delivery service
opening hours would suit them best
whether they would prefer you to have a license
to serve alcoholic drinks
what, if anything, don't they like about
existing Chinese restaurants in the area
Don't
forget that market research can be ongoing. Once your outlet is open, talk to
your customers. Find out what are their likes and dislikes and ask if there's
anything they would like you to serve that isn't currently on your menu. Note
down which dishes are popular and which ones don't sell well. Consider
including 'specials' on your menu from time to time - if they're popular you
could add them to your main menu.
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