By: Divya Thakur
Asst. professor
Banarsidas Chandiwala Institute of Hotel management
Our
guests never like to be treated by
machines or robots. They always want to see Good looking and groomed humans,
when it comes about reception of their favorite Hotel. At the same point and
time, they would never like to be away from
iPads, iPods ,smart phones and netbooks.
Technology
is at the forefront of allowing guests the freedom to do what they choose
during a hotel stay. From the minute
guests enter the lobby, it is hard not to be impressed by the hotel's striking
architecture and contemporary design. But beyond this showcase of modern
elegance, technology is hard at work.
Hospitality industry
has never changed, guests always want to be treated as they are at the top of
the world with the best possible technology i.e. error free bills, speedy
information, uninterrupted and personalized service. What has really changed is that today it
isn't about giving the guest the technology, Today it's about giving the guest
the capability of leveraging all of the technology that they're traveling
with.
To make the connectivity
process easy for the guest, hospitality
industry has started working on Guest
technical devices within the Guest room. One of the major technology has been
developed which allows guests to use their mobile phone to gain access to the
Hotel room. Which means the key-less entry to their own rented room, so they do
not have to worry about the electronic keys. Hilton Worldwide Holdings and
Starwood Hotels & Resorts Worldwide
are on the verge to implement it soon. This is known as RFID (Radio Frequency Identification) technology.
Hotels
applications are also used among the guests which are known as Smart-phone
applications. These enable the guest not only to stay connected, but also to
involve them in the hotel from checking in from the airport, to other hotel
related services. Some examples of good Hotel booking Apps are Booking.com,
Trivago, Hotels.com, Expedia, Trip advisor. The apps not only tells the booking
of the right room but also Books flights, car rental and gives it the best
price.
Hilton has Revolutionize Hotel Experience with
Digital Check-In, Room Selection and Customization, and Check-Out worldwide,
once a room is booked:
1. Room selection: At 6 a.m. the day before a booked stay, Hotel
members can sign into their account via their mobile device, tablet or computer
to check-in and choose their preferred room through floor plan maps or lists
populated from the hotel's available inventory. Photos of rooms are also
available to help with their selection. Hilton's digital lobby function is
updated in real-time, so guests no longer have to wait until they are
physically in the hotel lobby to be assigned a room.
2. Special requests: After choosing a room, guests can further
customize their stay at full-service hotels by purchasing upgrades and
requesting specific amenities to be delivered to their room before arrival.
3. Check-out: Guests can bypass the front desk upon departure as
their bill will be automatically sent to their email address.
Vo-IP services-
Vo-IP enables multiple facets of communication in the rooms. A VoIP phone or application
may have many features an analog phone doesn't support, such as e-mail-like IDs
for contacts that may be easier to remember than names or phone numbers, or
easy sharing of contact lists among multiple accounts. Generally the features
of VoIP phones follow those of Skype, Google Voice and other PC-based phone services, which have richer
feature sets but (because they rely on mainstream operating systems' IP support)
latency-related audio problems. Voice
over IP has now grown in popularity. Many guests now use Skype to conduct
business and speak to loved ones.
In-room devices
control from mobile devices. Syncing devices is key in the guest experience.
Having the ability to control the in-room temperature remotely, or putting in a
request for a late-check out are now easy. Samsung continues to raise the bar
for the hospitality market with premium entertainment experiences and
technology options that inspire hoteliers to deliver more engaging, memorable
experiences for their guests.
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