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What is Search Engine Optimization? What are advantages and disadvantages of Search Engine Optimization?

What is Search Engine Optimization?

Search engine optimization (SEO) is a technique used to improve the visibility of business websites and brand-related content for common industry-related search queries. It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets organic traffic also called unpaid traffic unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic originates from different kinds of searches, like image search, video search, academic search, news search, and vertical search engines. SEO considers how search engines work, the computer programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines. SEO for a website is long-term free digital marketing strategies Other digital marketing strategies will be more effective, such as Paid Advertising through Pay Per Click (PPC) campaigns, depending on the website operator's goals.

The importance of SEO to increasing brand awareness is said to correlate with the growing influence of search results and search features like featured snippets, knowledge panels, and local SEO on customer behavior. SEO should be done by every business website because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). This will help to boost up the conversion of visitors into customers. SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.

Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
Search engines can change their algorithms, impacting a website's search ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes ? almost 1.5 per day. It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic. In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

Advantages of SEO

SEO can be an extremely powerful strategy in Digital Marketing. These include free of cost, localized traffic, and a very high Return on Investment (ROI), expanding target to hundreds or even thousands of searchers outside of your normal client network, and permanent results that last beyond your scope of SEO service.

Free of Cost

SEO is totally free of cost, organic, and it depends on how much time we spend researching the best keywords and use them in high-quality content.

Localized Traffic

Following the best SEO strategy and tools such as Google My Business will help to improve localized traffic.

Improve ROI

SEO has performed very well in terms of Return of Investment as it attracts high converting traffic. In 2018 study found that Google was the single largest traffic driver to websites and the importance of showing up on Google searches.

Expand Target

SEO allows a vast network of potential clients, whether, on a local or international level, the website can exponentially increase the number of people who learn about business.

Permanent Result

SEO isn't as volatile as PPC or other paid campaigns, it is certainly longer lasting than many other marketing channels.

Disadvantages of SEO

There are disadvantages of SEO that will play important role in the decision-making process. These include SEO- long-term investment, lack of guarantees, and competitor's target.

Long Term Investment

It is one of the biggest disadvantages of SEO in that it takes a long time to produce organic results. If someone in need of a fast solution to boost sales or services, SEO isn't the right choice.

Lack of Guarantees

SEO performing is no guarantee it will work. Google specifically warns businesses against companies that offer guaranteed first-page results.

Competitor's Target

Pursuing SEO means the website will rank high. Websites that rank high are targeted by competitors who want a slice of the SEO.

satya posted in Search Engine Optimization (SEO)

Post updated on: Jul 15, 2021 1:27:28 PM

What is Digital Marketing? What are Major Components of a Digital Marketing?

What is a Digital Marketing?

Digital marketing is an Internet Marketing based on digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops. Every industries today includes a digital strategy. This is because marketing goals usually put a focus on how the business can reach more potential customers, retain existing customers, and increase sales and today our customers are online. Digital marketing has become one of the most effective ways to communicate because we can connect with our customers in their preferred channels. It's development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing in the world.

What are the major components of a digital marketing?

Online advertising involves bidding and buying relevant ad units on third-party sites, such as display ads on blogs, forums, and other relevant websites. Types of ads include images, text, pop-ups, banners, and video. Retargeting requires code that adds an anonymous browser cookie to track new visitors to your site. Then, as that visitor goes to other sites, we can serve them ads for our product or service. This focuses our advertising efforts on people who have already shown interest in our company.

Content Marketing:

Content marketing is an important strategy for attracting potential customers. Publishing a regular cadence of high-quality, relevant content online will help establish thought leadership. It can educate target customers about the problems our product can help them resolve, as well as boost SEO rankings. Content can include blog posts, case studies, whitepapers, and other materials that provide value to your target audience. These digital content assets can then be used to acquire customers through organic and paid efforts.

Email Marketing:

Email is a direct marketing method that involves sending promotional messages to a segmented group of prospects or customers. Email marketing continues to be an effective approach for sending personalized messages that target customers? needs and interests. It is most popular for e-commerce business as a way of staying top of mind for consumers.

Mobile Marketing:

Mobile marketing is the promotion of products or services via mobile phones. This includes mobile advertising through text messages or advertising in downloaded apps. However, a comprehensive mobile marketing approach also includes optimizing websites, landing pages, emails, and content for an optimal experience on mobile devices.

Paid Search:

Paid search increases search engine visibility by allowing companies to bid for certain keywords and purchase advertising space in the search engine results. Ads are only shown to users who are actively searching for the keywords you have selected.

Mainly there are two types of paid search advertising ? pay per click (PPC) and cost per mille (CPM).

With PPC, we only pay when someone clicks on our ad. With CPM, we pay based on the number of impressions. Google Adwords is the most widely used paid search advertising platform; however, other search engines like Bing also have paid programs.

Search Engine Optimization:

Search engine optimization (SEO) focuses on improving organic traffic to your website. SEO activities encompass technical and creative tactics to improve rankings and increase awareness in search engines. The most widely used search engines include Google, Bing, and Yahoo. Digital marketing managers focus on optimizing levers ? such as keywords, crosslinks, backlinks, and original content ? to maintain a strong ranking.

Social Media Marketing:

Social media marketing is a key component of digital marketing. Platforms such as Facebook, Twitter, Pinterest, Instagram, Tumblr, LinkedIn, and even YouTube provide digital marketing managers with paid opportunities to reach and interact with potential customers. Digital marketing campaigns often combine organic efforts with sponsored content and paid advertising promotions on key social media channels to reach a larger audience and increase brand lift.

Video Marketing:

Video marketing enables companies to connect with customers in a more visually engaging and interactive way. We can showcase product launches, events, and special announcements, as well as provide educational content and testimonies. YouTube is the most commonly used platforms for sharing and advertising videos. Pre-roll ads (which are shown for the first 5?10 seconds before a video) are another way digital marketing managers can reach audiences on video platforms.

Web Analytics:

Analytics allow marketing managers to track online user activity. Capturing and analyzing this data is foundational to digital marketing because it gives companies insights into online customer behavior and their preferences. The most widely used tool for analyzing website traffic is Google Analytics, Adobe Analytics, Coremetrics, and more.